The Rise From Street to Fame
Written by GioGlobal Management
Hailing from the streets of Southwest Philadelphia, Reek I’van quickly captured the attention of industry enthusiasts with his fiery lyric presentation and diverse flow style. Once known as Khaos in the DVD era, he won every battle that came his way. However, life wasn’t easy on the streets of Philly and it was hard for Reek to stay focused on his dreams and not engage in the environment that he grew up in — but soon his life would take a drastic turn for the better.
When he finally beat the odds Reek began building his entertainment company London Boy Ent, which consisted of a ferocious lineup of lyricists he collected from his city of Philly. While working alongside notable artists and producers such as Brian Michael Cox, Jermaine Dupri, & Gourdan Banks, Reek was able to gather valuable experience in songwriting. These experiences include writing with The Underdogs, performing at The Fame Tour Miami, AC3 in ATL and SXSW in Texas, as well as his role in Jay Z’s “I Got the Keys” video. His music has remained to core of his passion while he is globetrotting as a model.
Reek I’van attributes his cultural aesthetic to his international modeling career. He’s been seen on campaigns in South Africa to the US. His grunge high fashion appeal has opened many doors for his career. When Reek signed with an NYC based agency, he never imagined what opportunities could arise. “A few years ago, I was in my neighborhood hanging on the corner, now I’m on set and the face of a campaign.” After modeling in NYC for a bit, at the suggestion of his agent he moved to LA. He took the west coast by storm landing campaigns with Espirit, Astreneme, Milano Di Rouge, and Patricia Fields. Reek I’van is no doubt a triple threat. With his effortless rap flow, sex appeal, and presence it is no surprise why he has everyone’s attention. “I never could say all this was a dream of mine, because I never knew this could be possible.” He’s glad that we can be a positive role model for my daughter Maui who is also a signed model. Reek is currently traveling and gearing up for Fashion Week. He has been spending the last few months preparing to release his new single “Victory”.
Cool America put Reek to work on a fashion editorial we call Where The Streets Have No Name.
